Our team
Four humans. Still under pressure.
COAL has no office, no managers and no plan B — four founders design, knit, pack and answer everything themselves. If you have ever written to we@coal.art, one of these faces replied.
Founded 2025Designed in EuropeLimited to 200Replies in personOne shared heart
Creative & Product
Oleh Motorin
Draws the heart, breaks it, ships it.
Business & Partnerships
Dmitriy Chyzhykov
Plots the road three drops ahead.
Marketing & Community
Kirill Kriukov
Runs the channels. Reads every comment. Yes, yours.
Strategy & Growth
Andrei Smekhov
Makes the numbers behave — and the brand misbehave.
How we work
Eight hands. Two hundred hearts.
Small on purpose: every COALLY passes through all eight hands before it reaches yours.
01
Made once, made properly
One limited run alongside the COALLY figures. No restocks, no leftovers.
02
No dead stock
We would rather make you wait than make you landfill.
03
A human answers
Every email lands with a founder — the same hands that make the toys.
Say hi
Talk to the hands.
Questions, ideas, or just want to show us your shelf? Write — a founder reads every word.