Personnel index
Four humans.
Still under pressure.
COAL has no office, no managers and no plan B — four founders design, knit, pack and answer everything themselves. If you have ever written to we@coal.art, one of these faces replied.
PERSONNEL//01- Name
- Oleh Motorin
- Role
- Creative & Product
- Note
- Draws the heart, breaks it, ships it.
PERSONNEL//02- Name
- Dmitriy Chyzhykov
- Role
- Business & Partnerships
- Note
- Plots the road three drops ahead.
PERSONNEL//03- Name
- Kirill Kriukov
- Role
- Marketing & Community
- Note
- Runs the channels. Reads every comment. Yes, yours.
PERSONNEL//04- Name
- Andrei Smekhov
- Role
- Strategy & Growth
- Note
- Makes the numbers behave — and the brand misbehave.
Eight hands. Two hundred hearts. One universe. Small on purpose: every COALLY passes through all eight hands before it reaches yours.
PROTOCOL//
How we work
RULE 01
Made once, made properly
RULE 02
No dead stock
RULE 03
A human answers
Questions, ideas, or just want to show us your shelf? Write — a founder reads every word.
we@coal.art