The figure — first drop

Coally. Broken on purpose.

A 25 cm vinyl figure — high-gloss black like coal under light, with a red broken heart on his chest. Two hundred numbered pieces. No reprints, no restocks.

25 cm tallVinylHigh-gloss black200 numberedDesigned in Europe
The prototype

In the flesh.

First factory prototype, out in the city — the same high-gloss vinyl in daylight, streetlight and funfair neon. No renders here.

Vienna, daylight
Street art
The museum quarter
Specifications

The facts.

Height25 cm
MaterialVinyl
FinishHigh-gloss black
HeartRed. Broken.
Edition200, numbered
ChipSigns the Keeper’s Log
OriginDesigned in Europe
ShippingWorldwide, tracked
The story

Born under pressure.

01

Under pressure

Coal is what time and pressure make of soft things. Coally came out still soft — he just wears the proof on his chest.

02

He feels everything

The pauses, the almost-said, the goodbyes that come too early. That is how the heart cracked — and why it stays cracked.

03

Two hundred, then done

One run of two hundred numbered figures. Once they find their keepers, this edition closes for good — and the next drop is already smoldering.

Nº 001 — 200

Each figure is numbered, one of two hundred. A hidden chip lets its keeper sign the Keeper’s Log — proof of who kept him, and since when.

The drop

He goes live on Kickstarter.

Follow the project and you’ll get the alert the second the doors open. Est. delivery — April 2027.