News from the seam.
Drops, launches and field records from COAL. Every dispatch we've published, newest first.
Coally has a soundtrack.
From Coal to Diamonds, produced by Ronnie Desiderio for Epic Toy Sound — the official sound of Drop 01.
What's in the box — and what we took out of it.
Everything that ships with the figure, and the one detail we cut because the factory couldn't build it.
There's a chip inside. Here's what it opens.
An NFC chip, a Keeper's Log that seals when the figure changes hands, and no blockchain anywhere near it.
The first one exists.
The factory sample arrived and two things came back wrong. That is exactly what a first sample is for.
COALLY lands on Kickstarter August 25.
The date is set. Two hundred numbered figures, no reprints, no second run.
Meet the four humans behind the heart.
No office, no managers, no plan B. Every COALLY passes through all eight hands.
The first two hundred.
25 cm of high-gloss black vinyl with a red broken heart. When they are gone, they are gone.
Nothing gets announced twice.
Follow the project and you'll hear it here first — loudly, honestly, by email.